Course

PR Manager

Learn all about the key aspects of the PR manager’s work routine
Learn how to develop and implement effective public relations strategies
Develop communication skills for interaction with the media, clients and the public

Who will benefit most from the PR course?

Marketers and branding specialists

PR is an important part of marketing strategies, especially in terms of reputation management and creating a positive brand image.

Entrepreneurs and business owners

Entrepreneurs and business owners – in order to effectively represent their business, interact with clients, partners and the media, it is important to understand the basics of PR.

Journalists and PR specialists

Journalists and PR specialists – these professionals can deepen their knowledge and learn best practices for interacting with the public, the media and different target audiences.

About us

The company «PR-Media Firepromotion» was founded in 2010 by a group of experienced journalists who decided to combine their strengths and knowledge to create an innovative approach to public relations training. All of them had years of experience working in leading international media, where they realized that to successfully work in journalism and PR, you need not only to have writing skills, but also to understand the intricacies of interacting with the audience, forming an image and managing reputation.

The mission of «PR-Media Firepromotion» is to help people working in PR, journalism, marketing and other related fields to become true masters of their craft, competently manage their reputation and interact with the media.

The course from "PR-Media Firepromotion" pays special attention to the practical aspects of PR activities, such as:

Working with the media: How to build trusting relationships with journalists, how to effectively give interviews and write press releases.

Crisis PR: How to minimize the damage from negative information and restore the trust of the audience.

Personal brand: How to build a personal brand and properly manage your social networks to retain the attention of the audience.

Strategic PR: How to create a strategy for a brand or a public figure, what tools to use to achieve goals.

Course Features

The teachers of the «PR-Media Firepromotion» courses are experts with many years of experience in the media and PR. They not only share knowledge, but also involve students in real projects. Each course includes:

Master classes from leading PR and journalism experts.

Simulations of real PR campaigns, where students can apply their knowledge in practice.

Working with real cases so that students can analyze successful and unsuccessful examples of PR strategies.

PR Course Program from Journalists (PR-Media)

Module 1: Introduction to PR

What is PR? Fundamentals of Public Relations
History and Role of PR in Modern Communication
Difference between PR and Marketing
Ethical Aspects of PR Activities
The Role of a Journalist in PR
How PR and Journalism Interact
A Journalist as an Intermediary between a Brand and an Audience

Module 2: PR Strategies and Creating a Plan

Developing a PR Strategy
Analyzing the Target Audience
Setting Goals and Objectives of a PR Campaign
Choosing PR Tools (Media, Events, Sponsorship)
Creating and Managing an Image
How to Create and Maintain a Positive Image
The Role of Reputation in Business
PR for Personal Brands

Module 3: Working with the Media

How to Work with Journalists and the Media
Building Relationships with Journalists
Press Releases: How to Write and Send Press Releases
Organizing Interviews and Press Conferences
Case Study: Working with Media Partners and Bloggers
How to Choose a Media Partner
Developing Media Campaigns with bloggers

Module 4: Social Media and Digital PR

PR in Social Media
The Importance of Social Media in a Modern PR Strategy
How to Manage Social Media Accounts for Brands
Creating Content that Attracts Attention
Crisis PR in the Digital Age
Online Reputation Management
Strategies for Responding to Negativity on Social Media

Module 5: Crisis PR

What is Crisis PR and Why is it Needed
Stages of Crisis PR
Action Plan in Crisis Conditions
How to Avoid Reputational Losses
Real-Life Examples of Crisis Situations and How They Coped
Analysis of Cases of Famous Brands That Survived Crises
Lessons and Conclusions from Real-Life Situations

Module 6: Practical Work and Working with Real Projects

Creating a PR Campaign for a Client
Choosing a Client and Their Goals
Preparing a PR Campaign Plan
Practical Task: Holding a Press Event
Working with Feedback and Assessing Effectiveness PR campaigns
How to track the results of PR activities
Using analytical tools to measure success

Module 7: PR and new media

Podcasts, video blogs and other new content formats
How to use podcasts and video blogs in a PR strategy
Advantages of new media for PR
Influencer marketing
How to choose the right influencers
Strategies for successful advertising campaigns with blogge

Module 8: Personal brand and PR for public figures

PR for politicians, artists and opinion leaders
How to build a personal brand strategy for public figures
Working with images of public figures
Using social networks to promote a personal brand
How to create a personal brand on Instagram, LinkedIn, TikTok
Interacting with the audience through social networks